Client
The Lakshmi Community is made up of two yogis – Magda and Agata. As part of the LAKSHMI community, they organize workshops with world-class specialists. They also host a podcast in which they regularly talk with movement, yoga and psychology specialists on topics related to yoga and well-being.
Challenge
One of the biggest challenges for Lakshmi Community was the lack of a tool that would allow to efficiently inform about upcoming events and process online registrations and payments.
That’s why I created a website project that solves this problem – now the founders of Lakshmi Community can easily manage events, and participants can register for selected workshops.
Scope of work
Background
My design process stems from the Double Diamond design process, which helps me structure each project in four key stages: discover, define, develop, and deliver.
Research and benchmarking
Before starting the design process, I conducted a visual and strategic analysis of websites related to yoga. This research helped me understand how similar brands communicate their values, structure content and guide users toward joining events or programs.
Sitemap
Branding
The logo was designed using the Amandine typeface. The font is carefully crafted using handwritten script and draws direct inspiration from the beauty found in calligraphy and lettering.
To create the color palette, I used classic white and black, additionally complementing it with burgundy.
The color burgundy symbolizes passion and strength in many cultures. In some contexts, especially those related to spirituality, burgundy signifies deeper understanding and introspection.
Moodboard
Typographic elements in photos
In the design of the Lakshmi Community website, I placed particular emphasis on the harmonious combination of typographic elements with photos.
Thanks to this, each section of the website has gained a unique character, reflecting the atmosphere of peace and balance that accompanies the practice of yoga. Subtle inscriptions gently penetrate the photographs, creating a coherent visual narrative.
High-fidelity
