Nizio Design International

About project

Nizio Interior is a furniture concept created by the renowned Warsaw-based architectural studio Nizio Design. The company already had a website, but it was outdated and didn’t reflect the premium character of the brand or the quality of the furniture it designed. My task was to create a new website that would present the furniture offerings in a modern way, emphasize the “Alchemy of Design” philosophy, and encourage and enable customers to visit the showroom.

The biggest challenge was to attractively present a large number of furniture pieces in various categories and to fit the entire process – from UX to implementation – into a very short time of four weeks.

How I collaborate

During the project, I recorded short video messages explaining my design decisions and demonstrating the next steps in a presentation or prototype form. This convenient form of communication allows clients to better understand the project, accelerates decision-making, eliminates misunderstandings, and shortens the feedback process. This solution is particularly appreciated by clients who don’t have time for long meetings – but still want to feel understood and in control at every stage of the collaboration.

Background

Beyond the need for a website refresh, the project for a premium furniture brand was compelling on many levels. The furniture and interior design industry is highly competitive and relies heavily on visual presentation and storytelling to build trust and attract demanding customers. There are many solutions for presenting furniture online from classic e-commerce platforms to editorial websites – but their effectiveness in terms of user experience and aesthetics varies.

01 Discover: What were the problems with the old website and how can they be solved?

To better understand the project’s context and brand needs, I began by analyzing the existing website and researching the competition in the premium furniture industry. I focused on how other brands present their products online and what solutions they use to differentiate themselves visually and functionally.

Thanks to these analyses, I was able to identify the main issues with the previous version of the website. Understanding these barriers allowed me to lay the foundation for further design stages and clearly define the goals of the new website: a clear structure, a modern look, and the ability to schedule an appointment in the showroom.

Competition Analysis

02 Define: What are the main problems we want to solve?

• Outdated design – the previous website did not reflect the premium brand’s character.
• Lack of consistency with the brand’s visual identity.
• Unattractive product presentation.
• Difficult navigation – lack of a clear structure for many furniture categories.
• Insufficient image function – the website did not encourage visitors to visit the showroom or create a unique brand experience.

03 Ideate and prototype: How can we solve these problems?

I created low-fidelity mockups, which I quickly tested and developed into interactive high-fidelity prototypes in Figma. This allowed me to iteratively refine the page layout before moving on to final implementation.

After initial consultations with the client and assessing technical feasibility, I decided on an approach based on:
• a simplified information architecture that organizes the large product catalog,
• a minimalist design with an emphasis on photography,
• subtle storytelling that supports the premium brand image.

Based on the defined problems, I developed several initial concepts for the structure and presentation of content on the website. I was inspired by both analysis of competition and the brand’s philosophy. I considered various approaches to the furniture category layout, storytelling, and ways to highlight the quality of materials.

Test round 1

Using selected layouts previously drawn on paper, I created an interactive mockup in Figma. This allowed me to quickly test my ideas in practice and see how users would navigate the site.

Iterations, revisions and the final solution

After creating the first interactive mockup, I began the iteration process. While testing the prototype, I noticed several areas requiring improvement including the presentation of categories and the difficulty users had navigating back to previous pages. I implemented changes gradually, based on client feedback and my own usability analysis.

The most important improvements included:
• adding a furniture category to each furniture category subpage
• adding breadcrumbs, which allowed for easier navigation
• refining the layout of the product pages so that furniture photos were the focal point.

After several rounds of revisions, a final high-fidelity prototype was created that addressed the previously identified issues. Based on this, I moved on to implementing the website in WordPress.

04 Deliver: Implementation and launch of the website

Based on the final high-fidelity prototype, I moved on to implementing the website in WordPress. The design was coded using additional CSS to faithfully reproduce the designed layouts and interactions. During implementation, I optimized the site for responsiveness, ensuring a consistent experience across desktop and mobile devices. In the final phase, I conducted usability tests and refined minor visual elements to ensure the entire design was meticulously crafted. Thanks to intensive work, the project was completed within the projected timeframe of four weeks.

Although the path for scheduling a visit to the showroom was already planned within the UX and UI structure, it has not yet been implemented on the live website — the company is currently working on internal processes needed to support this functionality.